Bluemina reveals the secrets of its success as demand for citizenship and residency by investment continues to grow across MENA.
Today, Bluemina is a trendsetting firm in the arena of citizenship by investment and residency by investment solutions. Having established strong relationships with governments across the globe, the firm has become an international marketing agent for 16 different programs such as Saint Kitts and Nevis, Malta and Portugal. It is also a proud member of the Investment Migration Council. Looking ahead, Bluemina’s services will become increasingly important as the demand for citizenship and residency by investment services continues to rise and expand in the MENA region.
Bashar Daoud, the Managing Partner of Bluemina Citizenship and Residency by Investment, has been responsible for growing the firm to over 10 offices around the globe with more than 85 employees, in addition to maintaining its quality of service with a customer-centric approach. Bluemina has been in the industry since 1997 and, according to Daoud, it now focuses more than ever on people, their needs, and providing them with tailored programs.
Bluemina’s recipe for success starts with having a business model that is highly customer-centric and hyper-focused on the quality of service provided. The company is concentrating its efforts on bringing its clients an international experience across its offices in the Middle East and North Africa where they can go through the whole process with ease and transparency.
As well as its customer-focused approach, Bluemina prides itself on having a culture of unity. It adopts a strategy that represents the company as a whole and that encourages team members to share their ups and downs. For Bluemina, listening to employees is almost as important as listening to the customers, and by doing exactly that, the firm has gone on to establish its first-ever virtual office. The office was created with the idea of providing Bluemina’s current and potential clients with unlimited access to the company’s services with a simple click of a button, anywhere and anytime.
According to Daoud, achieving success is a great thing for any entity, but maintaining that success, whether for the long or short term, is more challenging. To overcome that challenge, the managing partner believes it is important to put himself in the customer’s place.
Looking ahead, Bashar Daoud plans to expand further overseas and penetrate more markets, whether in Africa, China, or any other countries where Bluemina can successfully establish branches or virtual offices. Consequently, Daoud plans to upgrade Bluemina’s services by using artificial intelligence and enhance the way the company creates its programs by focusing sharply on ever-changing customer needs and lifestyle preferences.
